Insights for Market Entry

Donella Meadows' 12 leverage points help solve system problems by targeting key areas for impactful changes. For example, improving overseas distributor performance through adjustments in sales targets, communication, and partnerships.

Understand why Americans buy your product, not just what you're selling. Use the Jobs to be Done framework to identify customer motivations, address anxieties, and tailor your marketing for US success.

Behavioral science helps understand why customers buy or don't. Use simplification, immediate value, social proof, and incentives to increase product adoption.

If you're looking for a little help in getting the best out of ChatGPT or Google Gemini, use these prompts.

Customer interviews are crucial for sales success. They validate customer interest, motivations, and refine your sales strategy. Here's why and how to conduct them effectively.

Understanding customer WTP is both an art and a science. Using these techniques can provide a more accurate picture of how much your customers are willing to pay, helping you set a price that maximises both sales and customer satisfaction.

Understanding customer WTP is essential for effective pricing. Use methods like benchmarking, specific pricing questions, purchase probability, and scientific approaches to set competitive prices and maximize sales and customer satisfaction.